Donburi Kings is a Hong Kong-based Japanese restaurant. The owner, Gregory Alexandre wanted to change the dna of his first restaurant completely (a pancake house into a Japanese concept). We were in charge of the whole freelance project.
We wanted to express the personality of the brand’s legacy in creating a dynamic and evolutive graphic collaterals identity based on the Japanese pattern. The identity and signage allow multiple options and variations of the branding throughout all collaterals.